In this commercial, Transvia.com - a dutch based low-cost airlines highlights the Spanish culinary culture and especially the Spanish paella, which made the reputation of Spain !
*Traduction: Sorry dat we zo goedkoop zijn = Sorry we are so cheap
samedi 19 mars 2011
Bueno! Viva Paella – An exaggered vision of Spain (Japan)
“Viva Paella, el telepaella de Japon" is a japanase Paellas home delivery company.
In this ad, there are all symbols of Spain: the flag, the bullfighter, flamenco dancers, the sun, sea, music and good mood ! This is an EXAGGERED REPRESENTATION of Spain !
Don Carlos – Olive Oil, the petroleum of Spain (Ireland)
Spain is the largest producer of olive oil in the world.
In this ad, Don Carlos - an Irish olive oil company plunges us into the heart of Andalucia, the cradle of the olive oil to describe the fine quality and authenticity of the Spanish olive oil, which makes the reputation of the country.
In this ad, Don Carlos - an Irish olive oil company plunges us into the heart of Andalucia, the cradle of the olive oil to describe the fine quality and authenticity of the Spanish olive oil, which makes the reputation of the country.
This is a perfect example of "Marketing of the provenance”: Excellent because it comes from Spain.
« I need Spain » - Spain’s Tourism Campaign (World)
Launched in 2010 by the secretariat of the Spanish tourism, the aim of the “I NEED SPAIN” campaign is to focus on the Spanish lifestyle, personality and way of life.
This commercial is targeting a young audience (students, young adults).
It describes the pleasure and fun to spend some vacations (or longer stay) in Spain.
Sport, Culture, Party and Easy contact are the four pillars of this campaign aimed at young people.
dimanche 13 mars 2011
"Superior Shoes for the Superior Sex" - Sprox Commercial (Belgium)
"Superior Shoes for the Superior Sex “.
With this aggressive slogan, Sprox – the Belgian shoe company claims in this commercial the superiority of the female sex. The video (and also the billboards of the campaign) portray men in degrading situations. Indeed, we can see a woman standing and dominating with the sole of her shoes a slept man, in a position of inferiority. This is an anti-male campaign.
"Cow Boy" Orangina Commercial - 2nd Part of "Naturally juicy" Campaign
This advertising hints at an erotic role play, where the woman (the mare) plays the role of a cowboy and the man is the bottle of Orangina... So excited that he ejaculates.
"Naturally juicy" Orangina Commercial - Objectified Women (France)
Bouncing furry breasts, pole-dancers, sexy music "I like it like that", ass-slapping, zebras ride massive bottles that shoot juice all over a bikini-clad bunny, and an octopus's breasts turn into juicy oranges. All the animals are wearing bikinis, by the way. The female animals are definitely oversexualized.
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