"Superior Shoes for the Superior Sex" - Sprox Commercial (Belgium)

"Superior Shoes for the Superior Sex “.

With this aggressive slogan, Sprox – the Belgian shoe company claims in this commercial the superiority of the female sex. The video (and also the billboards of the campaign) portray men in degrading situations. Indeed, we can see a woman standing and dominating with the sole of her shoes a slept man, in a position of inferiority. This is an anti-male campaign.