Launched in 2010 by the secretariat of the Spanish tourism, the aim of the “I NEED SPAIN” campaign is to focus on the Spanish lifestyle, personality and way of life.
This commercial is targeting a young audience (students, young adults).
It describes the pleasure and fun to spend some vacations (or longer stay) in Spain.
Sport, Culture, Party and Easy contact are the four pillars of this campaign aimed at young people.
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