Are you familiar with this kind of promotions?
Ryanair is a specialist on the subject!
Indeed Ryanair’s objective has been to establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-fares service… Therefore the airline company is capable of proposing flights at very low prices.
Regrettably these tempting offers are very often misleading and become consequently bad promotions!
Indeed, this type of promotions with loss-leader prices do not include charges, taxes and others fees of reservation.
I am going to tell you about a recent personal experience, facing these Ryanair’s offers: Last week, I tried to find a cheap flight ticket to go to the beach in Spain... Bingo! Surfing on Ryanair.com, I fall on a tempting offer: 7€ the one-way ticket for Palma de Mallorca in June... Consequently, the return journey had to cost me 14€, no? It is moreover what was stipulated to me during the first stages of my reservation…
But little by little, as I advanced in the stages of my reservation, expenses and additional taxes were added (of an average cost from 7€ to 10€). The final blow was 11€ of additional costs for Visa Credit Card payment’s fees.
In consequent, in the end a return ticket announced in 14€ at first sight, cost me in reality 48€ (that is 34€ more than the initial price of the promotion).
So I think that the Ryanair’s offers are bad promotions. Indeed these offers should be promoted with a “all the included taxes price”! Certainly it is still a relatively low price compared with the competitors of the airline company, but it remains relatively high compared with the initially announced prices! And it has a concrete repercussion on the budget of a student as me…
According to me these promotions are not good, as far as the customer has the impression to has been fooled...
Then, let us distrust and let us look twice before getting enthousiastic about Ryanair’s promotional advertising!
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