Spot “Capacitados” by Shackleton, for Once Foundation and FSC Inserta

The Shackleton Advertising Agency depicts itself as “Communicators who devise ideas that engage, mobilize and sometimes transcend boundaries of advertising to become news. They invent new ways to express things, to intensify their impact, to influence what people think, say or do regarding a brand, an idea or a social cause”.

The campaign « Capacitados » realized for Once Foundation and FSC Inserta illustrates perfectly the « transcendent » style of the agency !

This campaign is the story of three business people who went to work for a day, each with a disability. They were filmed by three camera crews, and a documentary was produced. It was an exercise targeted at raising awareness among business people and company managers in order to promote the integration of people with disabilities into the working environment. The three business people were: Ferrán Adria (Chef and proprietor of the El Bulli Restaurant), Maria Garaña (President of Microsoft Iberia) and Marcos de Quinto (President of Coca Cola Iberia).The documentary was launched on Internet and was advertised on TV, outdoor, radio and a mailing was sent to opinion leaders.

Once again the agency exceeds the limits and the borders of the traditional advertising world to create a new way of thinking and surprised the public!