Ipod - A product that successfully introcuded Apple's campaign

Apple Inc., a master of marketing has used a global advertising campaign with dark silhouetted characters dancing against bright-color backgrounds to sell the iPod successfully worldwide. 

The silhouettes are dancing, holding iPods, listening to music with Apple's supplied earphones and backed by an up-beat music – “Technologic” by Daft Punk. 

This was a distinctive and very stylish campaign (including TV commercial, prints ads, posters in public places) that successfully promoted the iPod portable digital media player. Indeed, introduced in 2001, iPod dominates the digital music player sales in the US since 2004. 

The words MP3 Player and iPod are almost synonymous in today’s society. The iPod has revolutionized the MP3 Player market since its initial release and has continued to do so in following releases. How did iPod capture this market? Probably thanks to its stylish look, its features and above all thanks to the way it’s advertised.